Top Form Sport, LLC

In 2021 I founded Top Form Sport with two close friends of mine, with the mission of developing innovative fitness products and sleek, functional apparel. I was the all-purpose design guy and wore as many hats as possible for our start-up. My main job was designing all of our logos, as well as doing all the art/graphics and web-design (on Shopify) for our website and merchandise, which drove over $10k in sales in our first 14 months. While this was valuable experience, my main draw to starting a business was the ability to start designing my own products and have the chance to invent something; so over the course of the 3 following years, alongside working full-time, I designed, prototyped, and patented our first product, a new take on the protein shaker called The Orbital (see images below). While developing the product we received an investment of $44,000 in exchange for a %15 stake in our company, so for a brief moment we had a market evaluation of $293.3k.

Unfortunately, after the current tariff situation and economic climate delayed our product launch for over 1 year, the company stagnated and now both my partners are no longer in a place where they want to spend their free time on our little side project, so they decided to move on, leaving the company to me. My current goal for Top Form is selling or licensing my patent while I step away and find other, more consistent, employment in my field.

Step 1: Start a Company

Step 2: Re-invent the Protein Shaker

In 2024 I redesigned our logo to what you see below. Our previous, circular logo had been received well by our customers and followers, but the market is flooded with circle logos, and I wanted us to stand out a little more. I made the new Top Form logo sleeker and more free-form, while also conveying more action/speed with its sharp lines and angular shape.

The Orbital 22oz Shake Bottle

The Orbital 22oz Shake Bottle

The Orbital 22oz Shake Bottle is the first protein shaker that is designed to be rotated, instead of shaken up and down. I call this the rotational-mixing-method, which works in tandem with the bottle’s internal geometry* to offer a smooth drink-mixing experience without needing an internal mixing object, or any other gizmos. The Orbital also has a new, compact form-factor and a removable bottom that ensures easy clean-up, especially in the dishwasher.

*sphere-to-cylinder shape change

The Orbital was set to be our first product, with a Holiday 2025 launch date. Both design and utility patents have been applied for and approved, and are currently waiting on final processing.

Building a Brand: Apparel and Social Media

As a way to garner support and grow our brand, I designed and sold various t-shirts and garments on our website. We used seasonal drops, limited product runs, and viral marketing strategies to help reach as many customers as possible. At the same time, we maintained a loyal fan-base on social-media through fun and engaging content, and by fostering a supportive team-like environment.

Top Form Sport Clothing Collections

Year
2022

Revenue

$10,800 ($7,300 NET)

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